Whilst the faceted filters on most retail sites can help some people – unless you are well versed in the technical details even these can be confusing. A digital shopping assistant offers a holding hand – like a real instore assistant – it understands shoppers needs by asking them easy questions about their lifestyle, how they will use the product and buying preferences – and avoids talking about product specifications or technology.
Our digital shopping assistants use just 3 steps to find what is best. This is always the same – no matter what category shoppers are looking for. With consistent steps to purchase shoppers become familiar with the process and the simplicity of finding products without having to understand complex features.
Many shoppers are used to using reviews – either from other buyers or from industry experts. These are a valuable resource for the people who want to research. By using a digital shopping assistant to create a shortlist they have a better starting point for their research. For the rest with no desire to research it provides a quick route to a recommendation that is tailored for them.
Based on human psychology research, shoppers are always presented with a shortlist of 3 best products to choose from. Just like an instore advisor a digital shopping assistant will always recommend best alternatives if there is no perfect match.
After presenting relevant personalised recommendations it is important that shoppers understand why they have been matched to the products in their shortlist. Shoppers are shown a summary of their responses and we go a step further when presenting the detail of a product. Using our unique Relative Attribute Data™ shoppers get an easy to understand “at a glance” view of the product’s capability without confusing them with technical specifications.
All our digital shopping assistants are driven by our innovative headless product discovery and attribute intelligence APIs. We can provide a ready to go interface matched to your brand, build you a custom mobile, web or voice based app or we can add some sparkle to your existing platforms.
As shoppers interact with your digital shopping assistant this valuable first party GDPR compliant data provides wide and deep insight about what matters most to people at the point of purchase. In addition, as part of our network of digital shopping assistants you have access to a wider set of anonymised insights. Helping you create better products, more effective marketing, and inspiring shopping experiences.