Simpler Shopping

A round up of my visit to Mobile World Congress

When over 60% of the world’s population owns a mobile device it’s difficult to imagine how we ever lived without them, but after visiting Mobile World Congress last week I’m wondering whether it’s possible that one day we just might not need them anymore.
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Talk to us about voice assistants at Mobile World Congress 4YFN

As we head off to one of the world’s largest technology innovation events, Mobile World Congress, there can be no doubt that the pace of change in technology shows no sign of slowing down.
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Is it really online shopping that’s killing footfall on the high street?

It’s been hot retail news this weekend that seasonal footfall into shops has been falling again, but is that all down to the digital transformation of retail or is there something else going on? Pick Your Best co-founder Kate Drewett takes a different view on the commercial side of the festive season.
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Designing a process that simplifies complex purchase decisions

For many everyday items shoppers are faced with 50 to over 300 alternatives to choose from. It’s a paradox that as the individual items get smarter choosing which one to buy has become more complex. In this article co-founder Roberto Simi discusses the process we have designed to attack this problem head on.
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Good old fashioned customer service in the age of AI

As we move into a world of artificial intelligence co-founder Kate Drewett looks at what that could mean for retail and whether shoppers themselves are ready. While data gives us ever better insight to make the shopping experience more relevant to customers, should we be wary of taking predictions too far?
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Sharing my thoughts from the Retail Week Tech. conference

The world of retail is changing fast as digital continues to change every aspect from the in-store experience to simplifying payment processes. With Augmented Reality and Artificial Intelligence set to drive further change, our co-founder Kate Drewett sums up her insight from the Retail Week Tech. conference.
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