We’ve all been there – you walk into a store with the intention of buying something small like fairy lights and come out with a television. OK, maybe that’s an extreme example, but you can see what we’re getting at.
Retail, whether online or in physical stores, is built around making people feel like they ‘should’ buy things, and more often than not it’s stuff we don’t need or items that aren’t actually suited to us. Think about it – in every store you walk into there will usually be a ‘last chance to buy’, ‘today only offer’, and ‘end of line discount’ section.
The epitome of this sales technique is Black Friday, the discount shopping day that started in America but is now huge here in the UK too. It falls on the Friday after Thanksgiving, which this year is on the 23rd November, followed by Cyber Monday, an online only sale on the 26th November.
According to data from Interactive Media in Retail Group (IMRG), Black Friday retail sales in the UK reached £1.39bn last year. It also revealed that returns surged by 40% the week straight after Black Friday, with one in eight shoppers returning products for a refund. Clearly a lot of us are wasting time and money buying the wrong products for the sake of a discount. We’ve all done it at some point!
Where Pick Your Best comes in...
We invented Pick Your Best to help people avoid impulse buys and instead choose products that really suit their lifestyle. We do this with smart software that helps you choose the best products without hours of research and decision-making. All you have to do is answer three questions and we’ll give you a shortlist of recommendations, complete with trusted reviews and a product guide.
We hope you enjoy using our site, and please let us know if you have any thoughts or feedback on firstname.lastname@example.org